Tuesday, October 21, 2008

tv ratings

TV-Y (All children)
The themes and content in programs issued this rating are specifically appropriate for all Children; some materials are aimed at a young audience, mainly those ages 2-6. These programs are not expected to frighten or upset younger children. Examples of programs issued this rating include Ni Hao, Kai-lan, Wow Wow Wubbzy, and Barney And Friends. Additionally, on some TV-Y programs, an E/I will be shown in the program's entirety if it contains educational content, or if it used to fill a network's E/I requirements. Some programming for older children also uses this rating.






TV-Y7/TV-Y7-FV (Directed to older children)
These shows may be suitable for all, but may not be appropriate for some children under the age of 7. This rating may include mild fantasy violence, crude or sugesstive humor and may contain some content not appropriate for younger children. Examples include Ed, Edd n' Eddy, Johnny Test, The Mighty B! , SpongeBob SquarePants, and the pilot episode and the first two episodes of Phineas and Ferb. When a show has more violence than a TV-Y7, TV-Y7-FV, another rating, is used. Pucca and Gargoyles are often given a TV-Y7-FV, along with most other action-adventure programs aimed at children.





TV-G (General audience)
Programs issued this rating are deemed appropriate for all ages and similar to the movie rating of the same, however content in these programs are not always specifically intended towards children under the age of 10. Examples of programs issued this rating include The Price Is Right, Who Wants to Be a Millionaire,religious programming, sports, and how-to shows. Many programs on the Disney Channel such as Hannah Montana use the G rating instead of the Y7 rating as the Disney Channel aims toward a family audience, though the airings of such programs on ABC Kids are given a rating of TV-Y7. Networks which air informational content, such as Food Network, HGTV, DIY Network and Planet Green, or older archive programming such as Game Show Network, Retro Television Network and TV Land, usually apply a blanket TV-G rating across their entire schedule with few exceptions.









TV-PG (Parental guidance)
This signifies that the program may be unsuitable for children under 10 without the guidance of a parent and similar to the movie rating of the same. Various game shows and most reality shows are rated TV-PG including Supernanny, Wife Swap and American Idol for their suggestive dialog, suggestive humor, and/or coarse language. Some prime-time sitcoms such as Everybody Loves Raymond, The Simpsons and Seinfeld usually air with a TV-PG rating. WWE produced wrestling shows such as ECW on Sci-Fi Channel, WWE SmackDown! and WWE Raw have this rating as well, but recently the ratings has changed to TV-14. The only late night talk show to carry this rating is Late Show with David Letterman. Prime-time programming on children's netwoks such as Cartoon Network and Nickelodeon may be rated TV-PG as they are more apt to want to draw in both adults and children with their dialouge. Many feature films originally rated PG-13 and some R-rated films edited for network or basic cable are rated TV-PG. The rating may be accompanied by one or more of the following subratings:
V for moderate violence (mild references of violence, either physical, mental, or featuring mentions and use of weapons)
S for suggestive humor (or sexual situation(s))
L for mild to moderate language
D for suggestive dialogue









TV-14 (Parents strongly cautioned)
Programs issued the TV-14 rating are usually unsuitable for children under the age of 14 without the guidance of a parent or guardian. This rating may be accompanied by any of the following subratings:
V for strong violence (mild references to violence)
S for moderate sexual situations
L for moderate to strong language
D for sexual dialogue
Many programs that air after 9:00 pm are rated TV-14, including late night staples The Tonight Show and Saturday Night Live. Many prime-time dramas and some adult-toned sitcoms such as Family Guy and That 70's Show use the rating as well. Many daytime soap operas such as Guiding Light, and As The World Turns. The wrestling show TNA iMPACT! also has this rating. Certain PG-13 or R rated feature films are rated TV-14 when edited for network or basic cable. The Breakfast Club which was originally R rated was given a PG rating in its edited version, for example.
Many programs may alternate between TV-PG and TV-14 and others alternate between TV-14 and TV-MA, depending on the content of the episode.

Often live programming like televised awards ceremonies, concerts, and some specials will be pre-rated TV-14, due to the possibility of profanity or inappropriate actions that may occur.









TV-MA (17+ Only; formerly TV-M until 1998)
This program is not intended for children and therefore may not be suitable for children under the age of 17. The program may contain extreme graphic violence, strong profanity, overt explicit sexual dialogue, nudity and/or strong sexual content. Although not a very large number of shows carry this rating, South Park frequently carries a TV-MA rating, with the syndicated episodes receiving TV-14 ratings, as well as original programming on HBO and Showtime and some of the shows on Cartoon Network's Adult Swim such as The Boondocks, Metalocalypse, Lucy, the Daughter of the Devil, and the final episode of Death Note ("New World"). The film Schindler's List was the first network TV airing to display this rating whereas the pilot episode of the CBS police drama Brooklyn South (fall 1997) was the first network TV show to display the rating.
This rating may be accompanied by any of the following subratings:
V for extreme graphic/gory violence
S for explicit sexual nature
L for crude, explicit language
The implications of these ratings, particularly the TV-MA rating, vary greatly depending on the situation. For example, South Park, which airs on Comedy Central in prime time, generally contained bleeped language even though it carries the TV-MA rating. Yet certain other TV-MA programs on Comedy Central (including the late-night "Secret Stash" airings of films such as South Park: Bigger, Longer & Uncut, Kevin Smith titles, Jackass films and other programs) appear to have no restrictions on language. Language may still be censored by a network or airunfiltered, depending on several factors, including creative or network choices, or to appeal to advertisers leery of placing spots on a TV-MA program.
more stuff!



entina, television ratings are the same as those used by the local film bureau. Nevertheless, the rating is not of compulsory use on TV. The ratings are as follows:
ATP (Apto para todo público): This programme is for all audiences. The shows with this classification can contain mild violence, language and mature situations. Examples of shows with this rating: Friends, The Nanny, Rugrats.
Apto para mayores de 13 años: This programme is for ages 13 and up. Can contain moderate violence, sex and mature situations. Examples of shows with this rating: Smallville, The O.C.
Apto para mayores de 15 años: This programme is for ages 15 and up. Can contain strong violence, sex and coarse language.
Apto para mayores de 18 años: This programme is exclusively for adult people. Most shows with this rating are erotic shows and movies.

[edit] Australia
For details on the video and DVD classification system in Australia, see Censorship in Australia.
Commercial television stations in Australia are required to comply with the Commercial Television Industry Code of Practice, which is governed by the Australian Communications and Media Authority.
The following classification codes apply:

[edit] Child-specific ratings
These time zones are further governed by the Children's Television Standards 2005, over and above the commercial Code of Practice. Both are similar to the G and PG classifications respectively in terms of allowable content, but are specifically targeted at children, whereas G specifies programming content that is suitable for all audiences, but may not necessarily be of interest to children.
- P rated programming content is intended for pre-schoolers. Commercial stations must show at least 30 minutes of P-rated content each weekday between 7 a.m. and 4:30 p.m. No advertisements may be shown during P-rated programs.
- C rated programming content is intended for children. Commercial stations must show at least 30 minutes of C-rated content each weekday between 7 a.m. and 8 a.m. or between 4 p.m. and 8:30 p.m.. A further 2.5 hours a week must also be shown either within these time bands or between 7 a.m. and 8:30 p.m. on weekends and school holidays, for a total of 5 hours a week (averaged as 260 hours over the course of a year). C-rated content is subject to certain restrictions and limitations on advertising (typically five minutes maximum per 30-minute period, or seven minutes including promotions and community announcements).

[edit] Standard ratings
With the exception of the AV15+ rating, which is only used by the commercial TV networks, the ratings are intended to be equivalent to the OFLC classifications of the same name. They are usually presented with the same shape and sometimes colour as their OFLC counterparts.
- For general exhibition.
- Parental guidance is recommended for young viewers. PG content may only be broadcast between 9:00 a.m. and 4:00 p.m. and between 7:00 p.m. and 5:00 a.m. on weekdays, and between 10:00 a.m. and 5:00 a.m. on weekends.
- Recommended for mature audiences. M content may only be broadcast between 8:30 p.m. and 5:00 a.m. on any day, and additionally between 12:00 p.m. and 3:00 p.m. on school days.
- Not suitable for people under 15. MA15+ content may only be broadcast between 9:00 p.m. and 5:00 a.m. on any day. Consumer advice is mandatory.
- Not suitable for people under 15. This is similar to the MA15+ rating, however it is used specifically to differentiate violent programming. In all other respects, the content cannot exceed the guidelines for MA15+. AV15+ content may only be broadcast between 9:30 p.m. and 5:00 a.m. on any day (though there has been one exception, Saving Private Ryan which aired at 8:30 p.m. with an additional warning). Consumer advice is mandatory.
The two government-owned TV networks, ABC and SBS, are not bound by the same regulations as their commercial counterparts, and are instead each bound by their own Codes of Practice [1] [2]. The guidelines provided by these Codes are similar but not identical to the Codes of Practice for commercial stations. For example, SBS refers to the rating MAV15+ instead of AV15+ [3], while ABC does not use the AV/MAV rating at all; instead programs rated O60+ must not start before 9:30 p.m., instead of 9:00 p.m.. While the ABC recognises the G rating, its code of practice does not require that it display its classification symbol on-air in respect to G-rated programming.
Pay television networks are also bound by a different Code [4] to the free-to-air networks. In general, all content on pay TV must still be given one of the above ratings; however, there are not usually restrictions on the time of day any particular programming can be broadcast. There is an R18+ rating for pay TV, but its use is strictly limited to special interest channels.

[edit] Consumer advice
Consumer advice is compulsory for all MA15+ and AV15+ programs, and one-off programs and very short series classified M or higher (such as feature films, miniseries and documentaries). A classification disclaimer may be displayed for PG material if the broadcaster believes the material is of an intensity that parents and/or young children may not expect.
Consumer advice takes the form of a full-screen written and verbal announcement at the start of the program announcing the classification as well as listing the type and strength of any mature content. Examples include "frequent coarse language", "a sex scene", "strong violence", "adult themes" and the like. In addition, where a program carries consumer advice, appropriate abbreviations are displayed along with the classification symbol after each commercial break. They also usually appear in programming guides, usually in lowercase to distinguish from primary classifications. In general, these abbreviations are as follows:
A for adult themes and/or dangerous stunts
V for violence
L for coarse language
S for sexual references and/or sex scenes
H for horror or supernatural themes
D for drug references and/or drug use
N for nudity
Sometimes, more specific consumer advice is issued, such as:
SN for supernatural themes
M for medical procedures
W for war themes or footage
B for colourful behaviour
In other cases, a network may include more specific advice at the start of a program, but then substitute one of the more widespread categories when using the abbreviated form. Others may not use the above examples at all and simply list the content as violence, adult themes, etc.

[edit] Brazil

Symbols used by the Ministry of Justice for the ratings
The latest version of the Brazilian Informative Classification system was made official on television in mid-2007, although it was already used on motion pictures, video games, and some television networks since 2006. Since then, the television networks themselves rate the shows, while the DJCTQ, the Department of Justice, Classification, Titles and Qualification (Departamento de Justiça, Classificação, Títulos e Qualificação in Portuguese), also known as Dejus, acts as a judge, to guarantee that the rating is appropriate for that specific show.
The Brazilian system:
ER Especialmente Recomendado para Crianças e Adolescentes (Especially Recommended for Children and Adolescents)
L Livre para Todos os Públicos (All Audiences)
10 Não Recomendando para Menores de 10 Anos (Not Recommended for Viewers Under 5 Years of Age)
12 Não Recomendando para Menores de 12 Anos (Not Recommended for Viewers Under 12 Years of Age)
14 Não Recomendando para Menores de 14 Anos (Not Recommended for Viewers Under 14 Years of Age)
16 Não Recomendando para Menores de 16 Anos (Not Recommended for Viewers Under 16 Years of Age)
18 Não Recomendando para Menores de 18 Anos (Not Recommended for Viewers Under 18 Years of Age)
People under the minimum age indicated by the rating can watch the TV show accompanied by their parents, except for pornographic shows. No "parental guidance" ratings are used.
On broadcast networks, where the system is mandatory, the ratings are also translated in LIBRAS - Língua Brasileira de Sinais (Brazilian Sign Language), and may also carry content descriptors. The icons must be shown at the start of each block of the show, and their respective promos. Each network uses the system with slight differences:
Globo and MTV show the ratings before each show, and use content descriptors only for 16- and 18-rated shows.
SBT shows the ratings at the start of each show, doesn't use sign language translation for L-rated programming, and uses content descriptors only for 16- and 18-rated shows.
Record, its sister network Record News, Band and its sister network Rede 21 show the ratings before each show, and don't use content descriptors.
RedeTV! shows the ratings at the start of each show, and uses content descriptors for most programming rated 10 or higher.
The system also regulates when certain programming may air on broadcast television:
ER-, L- and 10-rated programming can air at any time.
12-rated programming may air only between 8 pm and 6 am
14-rated programming may air only between 9 pm and 6 am
16-rated programming may air only between 10 pm and 6 am
18-rated programming may air only between 11 pm and 6 am
On cable networks, the system is voluntary, and also used differently for each network:
Warner Channel, the first cable channel to use the system, FOX and sister networks FX, FOX Life and National Geographic Channel, show the ratings, with content descriptors, at the start, and the icons halfway through each show.
The History Channel shows the ratings before each show, before, and after every commercial break.
Disney-owned Disney Channel and Jetix, and Viacom-owned Nickelodeon and VH1 show the ratings at the start of each show, and each block.
Sony-owned Sony Entertainment Television, AXN and Animax show the ratings, with content descriptors, before each show, and before the 3rd block of that show.
Discovery networks, such as the Discovery Channel, People+Arts, Discovery Kids and Animal Planet, carry larger icons at the start of each show, and smaller icons at the start of each block, similar to the US cable industry standards.
Programming on cable networks can air at any time, regardless of its rating. [5]

[edit] Canada
The Canadian TV Classification System was created for English-language programmers to use in conjunction with the V-chip. The upper-right corner of the Canadian age rating symbols are shaped like the corner of a maple leaf, like their national flag. The rating is intended to be shown once an hour, although in the case of longer programs that do not start on the hour, some broadcasters show the rating at the start and at the top of each subsequent clock hour, while others show the rating at the start and again precisely one hour later. However, there are some networks like Global that only display the television rating at the beginning of the show.
Additionally, should a program contain content potentially unsuitable for some viewers, such as violence, coarse language, or nudity, members of the self-regulating Canadian Broadcast Standards Council are required to air a disclaimer at the beginning of the program and at the end of each commercial break, advising viewer discretion (such disclaimers are only required for the first hour if airing after 9:00 p.m.). This disclaimer is technically required even if the final commercial break comes immediately before the closing credits, and some (but not all) channels in fact observe this.[6]
Notably, the television rating given may depend on the level of cable and satellite, or if the program is broadcast over-the-air. Also, television ratings are generally considered more restricted than movie ratings.

[edit] Canadian ratings
C: Programming suitable for children under the age of 8 years. No profanity or sexual content of any level allowed. Minimal comedic violence.
Image:C8.png
C8: Suitable for children ages 8 and over. Low intensity violence and fantasy horror allowed. No foul language but occasional "socially offensive and discriminatory" language allowed if in the context of the story. No sex or nudity.
Image:G.bmp
G: General. Similar to the Canadian/American movie rating of the same name; programming suitable for the entire family with minimal violence, and no profanity or sexual content.
PG: Parental guidance. Again, similar to the movie rating of the same name. Moderate use of violence and mild profanity allowed, as is brief nudity and sexual references if important to a storyline.
Some G rated home videos/DVDs are given a PG rating on television.
14+: Similar to 14A rating. Programming intended for children ages 14 and over. May contain intense scenes of violence, strong profanity, and depictions of sexual activity within the context of a story.
Some PG rated home videos/DVDs are given a 14+ rating on television.
Occasionally, some G rated home videos/DVDs are also given a 14+ rating.
18+: Similar to 18A rating. Programming intended for viewers ages 18 and over. May contain strong violence, language, and sexual activity.
Some 14A rated home videos/DVDs are occasionally (but rarely) given a 18+ rating on television.
An E (no rating will appear on screen) is given to most news and sports programs, documentaries, talk shows, music videos and variety programming because they are exempt programs.

[edit] Quebec ratings
French-language broadcasters use the Quebec film ratings system.
G (General) appropriate for all ages with little or no violence and little to no sexual content.
8+ appropriate for children 8 and up which may contain little violence, some foul language and/or little to no sexual content.
13+ appropriate for children 13 and up with moderate violence, language, and some sexual situations. Persons under 13 should be accompanied by an adult.
16+ appropriate for children 16 and up with strong violence, strong language, and strong sexual content.
18+ only to be viewed by adults and contains extreme violence and graphic sexual content/pornography.
An E (no rating will appear on screen) is given to exempt programming, in the same classes used for English Canadian programming above.

[edit] Chile
In 1993, the National Association of Television (Asociación Nacional de Televisión - ANATEL), created this system as a way of auto regulate and label television programming, as follows:
I: Infantil (for children) - Shows suitable for all ages.
I7: Infantil para mayores de 7 años - Shows for ages 7 or older
I12: Infantil para mayores de 12 años - Shows for ages 12 or older
F: Familiar (Family) - Shows suitable for all ages, regardless of specific content.
R: Responsabilidad compartida (Shared responsibility) - Children accompanied by an adult.
A: Adulto (Adult) - For adult audiences only (ages 18 or older). Shows that contain explicit language, sex scenes, explicit situations.

[edit] Denmark
In Denmark, there are no official television ratings. Most channels including the state owned Danmarks Radio may give a verbal warning if the program contains images unsuitable for small children. Cable and satellite movie channels have adopted their own rating systems with three colours green, yellow, and red. Green is accompanied by the message "the following programming is suitable for everyone". Yellow is follow by "the following programming is suitable for children with the presence of an adult". Red, which refers to hardcore pornography is followed by the message "the following programming is not suited for children". There are no laws in Denmark for contents on TV except that hardcore pornography is only allowed in the hours of 12 am and 5 am. Full frontal male and female nudity, strong sexual and coarse language is common on Danish TV even during daytime hours.

[edit] France
French Television Ratings, as advised by Conseil Supérieur de l'Audiovisuel (CSA) :
(Not recommended for children under 10) : This image is shown at the beginning of the program and after every break. It is translucent. It disappears after a few minutes.
(Not recommended for children under 12) : This image is shown at the beginning of the program and after every break. It is translucent. The round "-12" logo is shown for the whole duration of the show.
(Not recommended for children under 16) : This image is shown at the beginning of the program and after every break. It is translucent. The round "-16" logo is shown for the whole duration of the show.
(Not recommended for children under 18) : This image is shown at the beginning of the program and after every break. It is translucent. The round "-18" logo is shown for the whole duration of the show.

[edit] Hungary
The Hungarian television rating system has changed a lot during the last few years. The rating of the aired shows often causes problems because the radio and television authority is quite strict about appropriate rating categories for programs. If a show is not marked with the television authority's choice of rating symbol, the airing channel often has to pay a large penalty to the authority.
Before the year 2002 the Hungarian television rating system was pretty simple. Channels could range their programs into 3 categories:
Unrated - these programs could be viewed by anyone without any counterproposal
Not recommended for children under the age of 14 - Films displaying light violence or with explicit dialogues were ranked into this category. The symbol of the age limit was a blue triangle.
Not recommended for children under the age of 18 - Films displaying violence or sexual content were ranked into this one. The symbol of the category was a filled red circle.
Rating programs and displaying on-screen symbols was not strictly compulsory for the channels; eventually the television authority found this system inappropriate.
In 2002 a new rating system was created. Ranking programs and displaying the rating symbols became compulsory on every Hungarian television channel. The new rating system caused problems because the channels were required to display the ranking symbols during the entire duration of their programs. The symbols were distracting, and viewers feared that their constant presence could damage the television screen. Because of the complaints, the television authority allowed channels to choose to show the rating symbols on the left or on the right side of the screen. Later, channels were also allowed to increase the transparency of the symbols.
In the current system there are 4 rating categories.
Unrated - the program can be viewed by any age.
12 - parental guidance is recommended for children below the age of 12. Mostly shows with light sexual content or explicit language use are marked with this. Most films without serious violence or sexual content fit into this category also.
Symbol: Yellow circle with "12" written inside.
16 - the program is not recommended for children below the age of 16. Films displaying violence and obvious sexual content are marked with a thicker yellow circle with "16" written inside.
18 - the program is recommended only for viewers above the age of 18 (age of becoming adult according to Hungarian laws). Films displaying particular violence and unvarnished sexual content are marked with a red circle with "18" written inside.
It should be noted, that these ratings also apply to films shown in cinemas, however unlike in other countries a viewer cannot be denied access from entering a screening if they are not the age of the rating.Law concerning TV ratings (in Hungarian)

[edit] Iceland
In Iceland the channels logo in the top-right corner is colored either yellow(12) or red(16)

[edit] Ireland
In Ireland, RTÉ displays a banner in the top left-hand corner of the screen during the opening screen of a programme. The banner will display either -
GA (General Audience/Lucht Féachana Ginearálta) - a programme that would be acceptable to all ages and tastes.
Ch (Children/Páistí) - a programme aimed specifically at children ages 5-10. May contain mild cartoon or fantasy violence.
YA (Young Adult/Ógra) - a programme aimed at an adolescent audience. That is to say it would not be of great interest to an adult. However, it might deal with issues which affect the teenage and late preteen audience, e.g. relationships, sexual activity, sexuality, soft drugs. Parents and guardians could expect that "YA" programmes might contain such material and may choose to limit their children's access.
PS (Parental Supervision/Treoir Tuismitheora) - a programme aimed at a mature audience (i.e. It might deal with adult themes, be moderately violent, frightening or contain an occasional swear word.) and the classification label invites parents or guardians to consider restricting children's access.
MA (Mature Audience Only/Lucht Féachana Lánfhásta Amháin) - a typical "post-watershed" program which might contain scenes of strong sexual activity and heavy violence, or the dialogue might be profane.
This only applies to the RTÉ channels (RTÉ One, RTÉ Two & TG4). Other television channels would usually make a verbal announcement of what a show contains beforehand.

[edit] Italy
Green Light: all audiences allowed (on RAI public channel instead of becoming green the RAI logo remains white).
Yellow Light: children allowed, but parental guidance is strongly advised
Red Light: Only adult audiences suggested
Red Light with a VM14 notification: no one under 14 should watch the movie or show (this rating sounds less strict than the previous one, even if movies under this rating contain extreme violence, explicit sex and/or excessive strong language. Movies with an Italian VM14 cinema rating, meaning nobody under 14 are allowed, always come with this TV rating and cannot be broadcast before 10:30 PM in their uncensored form. If they are censored to the point they would earn a T cinema rating, they can be broadcast as with a simple Red Light rating). There are some exceptions: Peter Jackson's The Frighteners, which received a cinema VM14 rating, was broadcast with a Yellow Light (even if later it had the VM14 notification. Then, while movies with violence and strong language are broadcast with the Green Light, a 1960s film, originally VM14-rated because the word "condom" was mentioned (refer to Pasolini's masterwork Uccellacci Uccellini), still retained the same original rating forty years later.
As a side note, VM18-rated movies (nobody under 18 allowed) cannot be broadcast on public televisions unless they are censored T-rated or VM14-rated versions. There are some exceptions again, though: Mondo Cane, Mondo Cane 2 and La grande bouffe were aired with a simple Red Light rating, even if they were originally rated VM18 (and they still are, in the case of La Grande Bouffe).
The same ratings are used for La7 channel too, even if they are even less strict than those in Mediaset: virtually every R-rated movie goes under the Yellow Light rating (films with strong violence and horror content such as Event Horizon and Army of Darkness were aired with that rating). Red Light is commonly used only for VM14-rated movies (or serials contain strong/extreme sexual and/or violence content, like Sex in the City

[edit] Malaysia
The Classifications for Television Viewing is currently used in Malaysia. All television stations in the country (except on satellite television) are permitted to show the ratings at the beginning of a show (with the exception of news programs). It is optional to show the rating after commercials. Newspapers published in Malaysia are also required to preview television ratings (Some newspapers classify all programs as U unless stated). The ratings used are as follows:
U - General viewing for all ages (similar to the United Kingdom)
18-SG - For viewers aged 18 and above with non-excessive violent scenes.
18-SX - For viewers aged 18 and above with non-excessive sex scenes.
18-PA - For viewers aged 18 and above with political/religious/counter-culture elements.
18-PL - For viewers aged 18 and above with a combination of two or more elements. (example: A program with excessive sex-scenes and excessive violence will be classified as 18-PL).

[edit] Maldives
National Bureau of Classification (NBC) started regulating Cable TV and Broadcasting station programs in the Maldives since September 2007. Cable TV and Broadcasting station programs use similar classification principals as film classifications. Cable operators have to first obtain a classification grading from NBC before a channel can be authorized. TV programs are advised to exhibit the ratings at the beginning of each program (news is exceptional). It is optional to exhibit the rating after commercials.
NBC will conduct and regulate awareness programs through broadcasters and cable operators about classification ratings and its objectives. Operators of Cable TV and Broadcasting Stations should educate their audiences through their program guides and other advertisements they publish to their customers. The ratings used are as follows:

G - General viewing for all ages.
PG - Parental Guidance is required.
12+ - For viewers aged 12 and above.
15+ - For viewers aged 15 and above.
18+ - For viewers aged 18 and above.
18+R - For viewers aged 18 and above, (will contain violence, exposure, drug use, abusive language)

[edit] Mexico
The Mexican TV ratings are similar to the Mexican movie ratings. The only difference is that there is no B-15 rating for the TV rating system. The ratings are as followed:
AA: appropriate and designed for children under 7. No sex or nudity , violence, or language of any level is allowed.
A: appropriate for all ages with little to no sex and little to no violent content. Some examples include Rugrats.
B: Designed for ages 12 and up which may contain some sexual situations, mild violence, and mild language.
B-15: Designed for ages 15 and up. The content is a tad more explicit than the B rating. There are sexual innuendo and sexual situations, violence allowing some blood and gore, and coarse language.
C: designed to be viewed only by adults 18 or older and may contain strong, scary violence, strong language and/or explicit sexual material.
D: designed to be viewed only by "open minded" adults, as it most certainly contains strong, scary violence, strong language and/or explicit sexual material.
Reportedly, only one channel in Mexico explicitly shows the classification on each program, XEIMT-TV in Mexico City.

[edit] Netherlands
The Netherlands have a project called Kijkwijzer (ViewingGuide or WatchWiser) introduced in 2001 by the Dutch Institute for the Classification of Audiovisual Media (NICAM). Kijkwijzer advises parents through graphic icons about almost all TV programs, movies and DVDs in the Netherlands. The icons are shown in TV guides, on movie posters, at the start of movies in theatre, and in the top left corner when a TV program starts.
When content is rated 12, this does not mean you are not allowed to see it while under the age of 12. It simply means that the parent should be aware that not all children under 12 might be able to cope with the particular content. It is up to the parent to decide if their child is mature enough to watch it. The only exception to this is that cinemas have to decline people under the age of 16 who want to go to 16 rated movies and shops are not allowed to sell content rated 16 to people under the age of 16.
What is special about these ratings is that there is no official written alternative for icons. Also short animated versions of the icons which even feature short audio samples are often used in commercials and the internet. A rating for 9 years and older is already in usage, but is not yet official (coming soon).
The following icons are in use for age rating:
All Ages (Alle leeftijden)
Parental advisory for children under 6 (Let op met kinderen tot 6 jaar)
Parental advisory for children under 12 (Let op met kinderen tot 12 jaar)
Parental advisory for children under 16 (Let op met kinderen tot 16 jaar)
Moreover, additional icons show why a movie or television show has been given a specific rating:
Violence (Geweld)
Scary (Angst)
Sex (Seks)
Discrimination (Discriminatie)
Drug and Alcohol abuse (Drugs- en alcoholmisbruik)
Bad Language (Grof taalgebruik)

[edit] New Zealand
Australia and New Zealand's rating systems differ only slightly from other rating systems. New Zealand's are based on Australia's previous system which was used before 1995.
G (General Programmes): These exclude material likely to harm children under 14 and can screen at any time. Programmes may not necessarily be designed for younger viewers, but must not contain material likely to cause them undue distress or discomfort. Examples of G rated programmes include SpongeBob SquarePants, Neighbours, Home and Away and Everybody Loves Raymond.
PGR (Parental Guidance Recommended): Programmes more suited to more mature viewers. These are not necessarily unsuitable for children, but viewer discretion is advised, and parents and guardians are encouraged to supervise younger viewers. Programmes rated PGR can screen between 9am - 4pm and between 7pm - 6am. Examples of PGR rated programmes include Family Guy, The Simpsons, Lost, Shortland Street and Fear Factor.
AO (Adults Only): AO programmes contain material of an adult nature handled in such a way that it is unsuitable for children. Such programmes are directed primarily at a mature audience and can screen between noon and 3pm on a school day (except during school and public holidays as designated by the Ministry of Education), and between 8:30pm - 5:00am. A special sub-class of this rating, denoted AO 9:30 p.m. or later, is reserved for programmes with a "greater degree of sexual activity, potentially offensive language, realistic violence, sexual violence, or horrific encounters" and are considered unsuitable for viewing before that time. www.bsa.govt.nz. Examples of AO rated programmes include CSI, Ghost Whisperer, and Green Wing.
The rating for each program is shown at the start and after each commercial break. Some PGR programmes and most AO programmes have an advisory before the program begins to advise of any specific content that could offend viewers such as language, nudity, sex and violence.

[edit] Peru
The ratings for television programs are available on all Peruvian channels. The rating system used in Peru is listed below.
Characters used
Meaning in Spanish
Translation into English
Apt
apto para todo publico
suitable for all public viewers
14
apto para mayores de catorce años
suitable for people aged 14 and above only
18
apto para mayores de dieciocho años
suitable for people aged 18 and above only
There is a slight variation in the television ratings of programs on broadcast on América Televisión, which is the only television channel in Peru to have its own rating system.
Characters used
Meaning in Spanish
Translation into English
G
público en general
general audience
GP
guia paternal
Parental guidance
TV-14
mayores de 14 años
suitable for people over the age of 14 only (same rating that's shown on the United States)
TV-18
mayores de 18 años
suitable for people over the age 18 only

[edit] Philippines
In the Philippines, there are only two television ratings; General Patronage and Parental Guidance. A static Parental Guidance digital on-screen graphic appears during the duration of the program if it was rated as such. Live news programs usually do not carry the graphic, with the exception of entertainment news programs. All programs shown on Philippine free-to-air television channels are reviewed by the Movie and Television Review and Classification Board. The board may suspend or cancel programs, but not revoke broadcast franchises.

[edit] Poland

Until August 2005, Poland's television ratings system consisted of three icons:
green circle with circle in center (for all ages)
yellow circle with triangle in center (parental discretion advised)
red circle with square in center (adults only)
The current Polish television rating system, instituted in August 2005, consists of five icons:
green circle (for all ages): nothing objectionable; e.g. Teletubbies, SpongeBob SquarePants
yellow triangle with '7' in center (suitable for children over the age of 7): may contain mild bad language, bloodless violence; e.g. Chicken Run
yellow triangle with '12' in center (suitable for children over the age of 12): some bad language, some violence, some sexual content; i.e. Peter Jackson's The Lord of the Rings trilogy, Mission: Impossible, Kiler, The Nutty Professor, 6teen
yellow triangle with '16' in center (suitable for children over the age of 16): bad language, considerable amount of violence, more sexual content; e.g. A Man Apart, Mutant Aliens, Elfen Lied
red circle (adults only): excessive violence, explicit sexual content; e.g. Blue Velvet, A Nightmare on Elm Street, Ett hål i mitt hjärta, South Park
Icons are seen continuously during movies and TV programs (except commercials). Informative programs, sports and commercials are exempt from classification.

[edit] Portugal
The Portuguese TV ratings were many times refused by the audience; however the TV networks RTP, TVI & SIC decided to set boundaries for the shows. This type of ratings has been only applied since 2006.
Here is the ratings system:
- Todos (suitable for all)
- 10, Aconselhamento Parental (may not be suitable for children under 10, parental guidance is suggested)
- 12, Aconselhamento Parental (may not be suitable for children under 12, parental guidance is suggested)
- 16 (may not be suitable for children under 16)
The logos must be shown at the beginning of any program and after every break, disappearing after one minute.
There's also an additional logo that has been used for years. It has the same use of the 16 rating but must be shown for the whole duration of the show and applies also to the broadcast of movies rated 18 by the Portuguese Board of Film Classification:
- Program contains disturbing material.

[edit] Romania
Romanian rating system.
AP: Acordul părinţilor (Parental guidance is recommended for children below the age of 12)
12: Interzis copiilor sub 12 ani (Not recommended for children under 12 years of age)
15: Interzis minorilor sub 15 ani (Not recommended for children under 15 years of age)
16: Interzis minorilor sub 16 ani (Not recommended for children under 16 years of age)
18: Interzis minorilor sub 18 ani (Not recommended for children under 18 years of age)

[edit] South Africa
South African ratings are issued and certified by the Film and Publication Board, whilst the National Broadcasting Commission regulates the various films and programmes. All television stations, cinemas and distributors of DVD, video and computer games must display the following signage:
Family - This is a program/film that does not contain any obscenity, and is suitable for family viewing. A logo must be displayed in the corner of the screen for 30 seconds after each commercial break.
PG - Children under 12 may watch this program/film, but must be accompanied by an adult. This program contains an adult related theme, which might include very mild language, violence and sexual innuendo. A logo must be displayed in the corner of the screen for 1 minute after each commercial break.
13 - Children under 13 are prohibited from watching this program/film. This program contains mild language, violence and sexual innuendo. A logo must be displayed in the corner of the screen for 2 minutes after each commercial break.
15 - Children under 15 are prohibited from watching this program/film. It contains moderate violence, language, and some sexual situations. In the case of television, this programme may only be broadcast after 9pm - 4.30am. A logo must be displayed in the corner of the screen for 5 minutes after each commercial break. A full screen warning must be issued before the start of the program. If the program is longer than an hour, a warning must be displayed every half an hour.
18 - Children under 18 are prohibited from watching this program/film. It contains extreme violence, language and/or graphic sexual content. In the case of television, this programme may only be broadcast from 10pm - 4.30am. A logo must be displayed in the corner of the screen for the duration of the program. A full screen warning must be issued before the start of the program and after each commercial break.
(The 18 rating does not refer to adult, child or animal pornography - as this is banned from television and cinema by the Film and Publication Board)
R18 - this is reserved for films of an extreme sexual nature (pornography). R18 films may only be distributed in the form of video and DVD in a controlled environment (eg. Adult Shops). No public viewing of this film may take place. R18 films may not be broadcast on television and in cinemas. This has been breached twice by ETv, where the soft bordering hardcore Emanuelle was screened.
(The R18 rating does not refer to child or animal pornography - as this is totally banned by the Film and Publication Board)
additional symbols:
V (Violence)
N (Nudity)
S (Sex)
L (Language)

[edit] Thailand
The Television Classification System has been firstly introduced in the Kingdom of Thailand on 1st December 2006. The System is a project of the Government Public Relations Department by the Office of National Broadcasting Commission and all 6 Thai TV stations to set up a procedure of TV program classification. The main 4 (and 3 sub) rating signs (Thai characters) are now shown on screen before and during the duration of the program. However, the stations have to follow the existing laws - do and don't - on broadcasting program. The ratings (translated into English) used are as follows:
P - Pre-school Children: made for children aged 2 - 6. (ก)
C- Children: made for children aged 6 - 12. (ด)
G - General: for all ages. (ท)
PG - Parental Guidance: children and youth viewers should be advised by adults during viewing. (น)
PG13 - Parental Guidance 13: Not suitable for children under 13 (น ๑๓)
PG18 - Parental Guidance 18: Not suitable for children under 18 (น ๑๘)
S - Special: 18+ only. (ฉ)

[edit] Turkey
The Radio and Television Supreme Council (RTÜK) introduced a television rating system, named "Akıllı İşaretler" (Smart Symbols) in 2005.[citation needed]
General Audience (Genel İzleyici)
For 7 or up (7 Yaş ve Üzeri için)
For 13 or up (13 Yaş ve Üzeri için)
For 18 or up (18 Yaş ve Üzeri için)
These icons can be accompanied by any of the following subratings:
Sexual Activity (Cinsellik)
Horror and/or Violence (Korku ve Şiddet)
Inappropriate Material (Olumsuz Örnek Oluşturabilecek Davranışlar) - refers to drug/alcohol/tobacco use, profanity/crude language, etc.

[edit] United Kingdom
For details on the video and DVD classification system in the UK, see British Board of Film Classification.
In the United Kingdom there is no general TV rating system as the television regulator, Ofcom, sets clear boundaries for what can be shown and when. The most obvious example of this is in the watershed, the time after which more explicit content (15, 18) can be shown. On main broadcast television channels this is 9pm, however on certain satellite channels it is 8pm.
In addition to Ofcom's requirements, some channels have also adopted their own systems:
BBC One and ITV have implemented verbal announcements before programmes indicating the nature of the content about to be shown, although they show comparatively little explicit material when compared to BBC Two, Channel 4, Channel 5, and the other channels available for no extra charge on Freeview, all of which now make similar warnings. In theory any programme may be shown immediately after the 9pm watershed, however, the schedulers tend to employ a 'sliding scale' attitude to the content; it is therefore down to the personal discretion of each scheduler as to what is shown & when. In addition to the watershed rules there is lee-way offered at anytime of the day dependent upon the educational reasons for showing an item; for example you could see an unedited child birth, or get explicit advice on sexual health should that be the topic of the programme.
In addition to the above, Channel 4 occasionally has extra announcements before a programme resumes from a commercial break, if the content in a certain segment is viewed to be likely to cause offence. (i.e. if the programme crosses the watershed). Examples include the usage of the word "cunt" on Big Brother and a standard "don't try this at home" disclaimer before and during Jackass. See also red triangle.
Five has its own rating system, roughly based on a mixture of the BBFC and MPAA movie classification systems, used for films only:
Universal rating - The film is appropriate for all ages and may even be suitable for family viewing. Symbol: Green Triangle with white U on
Guidance rating - Can contain some mild violence, language or brief nudity. Some scenes may be unsuitable for young children.
Caution rating - Can contain strong violence, swearing, sex, explicit material or disturbing scenes. For adults only.
Sky Movies shows a screen displaying a rating of a film before it is broadcast. The ratings are based on the BBFC ratings and a verbal announcement such as "Sky has rated the following film as 12" is given. Explicit content (15, 18-rated) may be shown before the watershed because the channels are PIN protected on digital satellite and cable.
It is also interesting to note that partial nudity (breasts & bottoms) is common place throughout the schedule in both programming & advertising regardless of the watershed. This has been a gradual societal shift over the past 10 years to a more relaxed attitude in such matters; and one which has been supported by many studies indicating that the British public are far more concerned about levels of violence & bad language than nudity.
One incident involved CGI cartoon series ReBoot, when ITV aired the third season on their children's network, CITV took it off air due to Dark and Violent themes in the series.
It is often noticeable that Channel 4 are more likely to either cut out parts without notifying the audience or notify them of the content before the programme is to come on. Such examples that are edited for daytime viewing are repeats of many popular shows such as; Big Brother, Friends, Will and Grace, The Simpsons and Desperate Housewives. One such scene in Desperate Housewives episode Now You Know was deemed to offensive to air even in the 10pm timeslot, but this scene was also cut on a global scale after its initial airing in the USA caused so many problems. Also with the repeat of the season 2 finale episode Remember, several scenes were noticeably cut out from its original airing, due to a massive change in the timeslot. On its initial airing on 18 June 2006 at 11pm, more of the gorier and innapropriate scenes were still in as like most American shows, they air post-watershed. But on the 30 July 2008, the same episode was shown in a 1.00pm-2.00pm timeslot, meaning that many scenes got cut and as a result the show had finished slightly earlier than expected at 1.54pm. It is now thought that Channel 4 are a lot more sensitive with the contreversial shows, since the contreversy that was given out on a global scale with Celebrity Big Brother Series 5
warning do not link edit!

Saturday, October 11, 2008

movie ratings


G - General Audiences
All ages admitted.
No nudity, no sex, no drugs, minimal violence, and very limited use of language that goes beyond polite conversation, such as an occasional d^^% or H$%#.

PG - Parental Guidance Suggested
Some material may not be suitable for children.
May contain some profanity and nudity, mild violence, or very mild drug references.

PG-13 - Parents Strongly Cautioned
Some material may be inappropriate for children under 13.
May contain strong language, some explicit nudity, mildly bloody violence or gore, or mild drug content.

R - Restricted
Under 17 requires accompanying parent or adult guardian.
May contain very strong or sexual language, strong explicit nudity, strong violence and gore, or strong drug content.

NC-17 - No One Under 17 Admitted
May contain very strong sexual or offensive language, strong explicit nudity, very strong gore or disturbing violence, or strong drug abuse.
If a film is not submitted for rating, the label NR (Not Rated) is used; however, "NR" is not an official MPAA classification. Films as yet unrated by the MPAA, but that are expected to be submitted for rating, are often advertised with the notice "This Film is Not Yet Rated" or, less frequently, "Rating Pending."

[edit]
The original movie ratings (used from 1968 to 1970) were:

Rated G: Suggested for general audiences. All ages admitted.
Rated M: Suggested for mature audiences. Parental discretion advised.
Rated R: Restricted. Persons under 16 not admitted unless accompanied by parent or adult guardian.
Rated X: Persons under 16 not admitted.
This content classification system originally was to have three ratings, ending with the Restricted rating (like the system then used in most of Canada); however, business pressure from cinema owners forced the MPAA's creation of an exclusively adult "X" film rating to protect them from local church-instigated complaints and lawsuits. Initially, the "X" rating was not an MPAA trademark: any producer not submitting a movie for MPAA rating could self-apply the "X" rating (or any other symbol or description that was not an MPAA trademark

The ratings then used, from 1970 to 1972, were:

Rated G: All ages admitted. General audiences.
Rated GP: All ages admitted. Parental guidance suggested.
Rated R: Restricted. Under 17 requires accompanying parent or adult guardian.
Rated X: No one under 17 admitted
In the GP-rating, the "G" meant the film was not age-restricted (like the G rating, "All Ages Admitted"), while the "P" told audiences that, despite the lack of age restriction, parental discretion was expected. However, many misunderstood GP as an abbreviation for "General Patronage". The change from "M" to "GP" took effect on March 1, 1970;[5] again, "GP" confusion caused its revision to the "PG" rating, an abbreviation for Parental Guidance.
The ratings used from 1972 to 1984 were:

Rated G: General Audiences—All ages admitted.
Rated PG: Parental Guidance Suggested—Some material may not be suitable for pre-teenagers.
Rated R: Restricted—Under 17 requires accompanying parent or adult guardian.
Rated X: No one under 17 admitted.
By then, the rating box contained the rating in boldface, the MPAA logo, and the content advisory warning. From the adoption of the system through the mid-1970s, mildly adult mainstream films such as Airport, Planet of the Apes, The Green Berets, The Odd Couple, Tora! Tora! Tora!, and 2001: A Space Odyssey were commonly released with G ratings. However, by 1978, the G rating became over-associated with children's films, while the PG rating became the norm for "family" films. Most G-rated films from the system's early years are today perceived as having PG and PG-13 content. So, most G-rated movies from the 1960s and 1970s have often been re-rated PG in later years.

In retrospect, some ratings of this era seem rather odd, though it must be remembered that the rating standards then were more liberal; violence, sexually suggestive speech and action, naked men, and mild cursing were acceptable in the lower ratings, while sexual intercourse (either implicit or explicit) and naked women were not. A movie's rating depended on the personal mores and opinion of the individual censors. For example, the G-rated Battle of Britain (1967) had mild British cursing and explicit killings of RAF and Luftwaffe aircrew. True Grit was G-rated after being edited down in tone; however, it still contained American cursing and strong cowboy violence. Larry Cohen's cult horror film It's Alive (1974), about a killer mutant infant, re-released in 1977, was rated PG despite being bloody per the standards of the time. On the other hand, both its sequels, It Lives Again (1978) and It's Alive III: Island of the Alive (1987) (released direct-to-video), were rated R. Nevertheless, Finland banned all three films per its film rating system.

Moreover, The Thomas Crown Affair (1968) was rated R instead of M (despite its violence being no more explicit than, say, the James Bond films of the time), because of a chess-game-as-sexual-foreplay between the protagonist and antagonist. The scene would most likely give the film a PG-13 rating today, however (though the 1999 remake of the movie was also rated R).

In 1975, the phrase May Be Too Intense For Younger Children accompanied the PG rating featured in the advertising for Jaws (1975).

In the late 1970s, the PG rating was reworded, the word pre-teenagers replaced with children. An analysis of the proportion of films rated G and PG at that time (corresponding with a cultural shift to stricter rating standards) shows that fewer G ratings were issued, while more family films were rated PG with the less restrictive "children" label. By the early 1980s, the phrase "pre-teenagers" was almost unused, and, in 1984, the PG-13 rating (see below) was established, restoring the clear distinction (see GP and GP* above) between films of lighter and heavier content.

By the end of the 1970s, Star Trek: The Motion Picture (1979) was the last commercially successful mainstream film that was rated G (The re-edited director's cut became PG for sci-fi action violence and some cursing, although the ratings-related content was effectively unchanged, thus showing that the standards for the G rating had narrowed significantly between its use in the 1960s and 1970s and in later decades.). Since then, such movies would be released with a PG rating. That transition was when live-action Disney movies, such as The Black Hole, The Watcher in the Woods, and The Devil and Max Devlin were rated PG.

Before July 1, 1984, there was a minor trend of cinema straddling the PG and R ratings (per MPAA records of appeals to its decisions in the early 1980s), suggesting a needed middle ground. Disney's PG-rated Dragonslayer (1981, distributed by Paramount Pictures in the USA) alarmed parents with explicit fantasy violence and blood-letting. In summer of 1982, Poltergeist (1982) was re-rated PG on appeal, although originally rated R for strong supernatural violence and marijuana-smoking parents.

Because of such successful appeals, based upon artistic intent, many mild, mainstream movies were rated PG instead of R because of only some thematically necessary strong cursing, e.g. Tootsie, Terms of Endearment, Sixteen Candles, and Footloose. These censorship reversals were consequence, in large measure, of the 1970s precedent established by All the President's Men.[7] Had these movies been released after 1984, they likely would have been rated PG-13 because of their content.

In 1984, explicit violence in the PG-rated films Indiana Jones and the Temple of Doom and Gremlins were "the straws that broke the parents' backs". Their complaints led Hollywood figure Steven Spielberg, director of Temple of Doom, to suggest a new rating, PG-14, to MPAA president Jack Valenti. Instead, on conferring with cinema owners, Mr Valenti and the MPAA on July 1, 1984, introduced the PG-13 rating, allowing in children under 13 years of age without a parent or an adult guardian, but warning parents about potentially shocking violence, cursing, and mature subject matter that may be inappropriate for children under 13; though weaker than an R rating, PG-13 is the strongest unrestricted rating. The first widely-distributed PG-13 movie was Red Dawn (1984), followed by Dreamscape (1984), and The Flamingo Kid (1984), although The Flamingo Kid was the first film so rated by the board.[8][9]

It took a year for the PG-13 logotype to metamorphose to its current form, as noted below.

The ratings used from 1984 to 1986 were:

Rated G: General Audiences — All ages admitted.
Rated PG: Parental Guidance Suggested — Some material may not be suitable for children.
Rated PG-13: Parents are strongly cautioned to give special guidance for attendance of children under 13 - Some material may be inappropriate for children under 13
Rated R: Restricted — Under 17 requires accompanying parent or adult guardian.
Rated X: No one under 17 admitted.
The ratings then used from 1986 to 1990 were:

Rated G: GENERAL AUDIENCES—All ages admitted.
Rated PG: PARENTAL GUIDANCE SUGGESTED—Some material may not be suitable for children.
Rated PG-13: PARENTS STRONGLY CAUTIONED—Some material may be inappropriate for children under 13.
Rated R: RESTRICTED—Under 17 requires accompanying parent or adult guardian.
Rated X: NO ONE UNDER 17 ADMITTED
With the PG rating still being used unchanged, it remained unclear to some parents, at first, whether or not PG and PG-13 films were intended for adults. Until 1990, some of the same content that prompted the creation of the PG-13 rating was in some PG films. For example, Big, Spies Like Us, Spaceballs, and Nothing in Common were four late-1980s PG releases containing PG-13-level innuendo; the dialogue of two contained the word f***.

The socially and culturally conservative ratings board quickly reacted to protesting parents, and PG-13 films outnumbered PG films; content standards were narrowed for PG classification. At decade's turn, PG-13 rating standards also were narrowed, at least for violence, as the censors became more likely to issue R ratings to violent films showing explicit blood-letting and the killing of policemen. Except for a brief reversal in 1994, the number of PG-13 films outnumbered the PG films since, and the proportion of R-rated films (beginning with the boom of privately-viewed home video in the late 1980s) has generally increased at the expense of unrestricted films. Only within the last two years has there been an indication that the proportion of restricted films has slightly decreased as a cultural trend.

NC-17 replaces X
In the rating system's early years, X-rated movies, such as Midnight Cowboy (1969), A Clockwork Orange (1971), and Last Tango in Paris (1973), could earn Oscar nominations and win awards, yet film makers continue disputing the true effects of an X rating.

That the MPAA rated those mainstream movies X as if they were pornography only underscored the contradictions between commerce and art. Although Deep Throat (1972), Behind the Green Door, and The Devil in Miss Jones were rated X, the rating never was either an official rating or trademark of the MPAA. Pornographers often self-applied it for business reasons, to the degree that it became acceptable in their advertising, and then the eponym for pornography in American mainstream culture; not the rating's original intent. Ironically, its overuse led pornographers to rate their films XXX to increase the success of their marketing efforts.[10]

This concern led many newspapers and television stations to refuse advertisements for X-rated movies; some cinema owners forbade the exhibition of such films. Such policies led to the distributors' compromise with George Romero about his classic zombie horror film Dawn of the Dead (1978): participating NATO cinema owners would enforce the audience restriction rating, but the letter X would not appear in advertising; instead, the content warning advisory message: There is no explicit sex in this picture; however, there are scenes of violence, which may be considered shocking. No one under 17 will be admitted would be displayed.

The MPAA stresses the voluntary nature of their film rating system, denying that it could inhibit a film's commercial distribution and so deny the businessman-filmmaker the right to earn a profit and make a living. Horror films, such as the sequel Day of the Dead (1985) and Re-Animator (1985) were so marketed. Some, such as the horror parody Evil Dead 2 did earn an adult rating, while others, such as Guardian of Hell and Zombie, used such violent content warnings along with their R ratings (sometimes deliberately surrendered) as profitable marketing ploys.

In 1989, two critically-acclaimed mainstream art films, The Cook, The Thief, His Wife and Her Lover and Henry: Portrait of a Serial Killer were released featuring very strong sexual and violent content. Neither was approved for an R rating, hence had limited commercial distribution and so suffered commercially as unrated films. At around that time, the MPAA revised its rating system. Again, in answer to such dilemmas between art and commerce, director David Lynch (writer and director of Blue Velvet (1986)), suggested establishing an RR rating for such mainstream adult drama films.

On September 27, 1990, the MPAA introduced the rating NC-17 ("No Children Under 17 Admitted") as its official, standardized rating allowing the commercial distribution of adult-oriented cinema bearing the MPAA seal. This rating, as opposed to no rating, would in practice be an indication that the film is not pornography. (Pornographers tend not to submit their films for rating, since pornography is either independently distributed to cinemas or directly to video distributors.) Thus, people could differentiate between MPAA-rated adult mainstream cinema and pornography at last, leaving the definition of "obscene" to the viewer's private thoughts.

The ratings used from 1990-1995 were:

Rated G: GENERAL AUDIENCES—All ages admitted
Rated PG: PARENTAL GUIDANCE SUGGESTED—Some material may not be suitable for children
Rated PG-13: PARENTS STRONGLY CAUTIONED—Some material may be inappropriate for children under 13.
Rated R: RESTRICTED—Under 17 requires accompanying parent or adult guardian.
Rated NC-17: NO CHILDREN UNDER 17 ADMITTED
But in practice, communications media that refused to advertise pornography and X-rated films also refused to advertise NC-17 movies as equally unsuitable for family consumption through their venues, ironically transferring censorship authority to cinema landlords' decisions to permit or deny the exhibition of such movies. In addition, socially conservative and religious groups pressured video distribution businesses (e.g. Blockbuster Video and Hollywood Video), to not rent or sell NC-17 movies, citing "family values". Nevertheless, the stores do rent and sell the movies, provided they are not explicitly labeled as such, i.e. are in a plain wrapper.

In 1995, the NC-17 rating age limit was subtly increased by one year, by rewording it from "No Children Under 17 Admitted" to "No One 17 And Under Admitted".

Starting with Henry & June (1990), few NC-17 movies have proved profitable, but United Artists, boldly attempting to broaden public acceptance of such films, marketed the big budget drama Showgirls with clever, colourful television and print advertising. To date, it was the first and only widely distributed NC-17 movie, to 1,388 cinemas, simultaneously. It also was critically savaged, earned little money for the studio, and for a time, established the NC-17 rating as commercially untenable: "box office poison" in journalese. Also, Showgirls was a factor in the ultimate failure of Carolco Pictures, the co-distributor/international distributor of the film.

The makers of the critically-successful anti-drug film Requiem for a Dream (2000) released it unrated, rather than endanger any commercial success with an NC-17 rating. The MPAA had threatened using that rating because of an orgy depicted in the movie's climax. Despite artistic intent, the MPAA rejected the filmmakers' appeal for an R rating. Today, the NC-17 rating tends to cinema appealing to the art house patrons who do not interpret the rating as either a positive or a negative reflection upon a film's content.

Most NC-17 films are released in cinemas, either in an edited, R-rated version or in its original version. Most films that were rated NC-17 would be re-edited to get R ratings for United States theatrical release, and later get released as both the original, unrated "uncut" version and the censored R-rated version on the home video market (e.g. Basic Instinct). Only the viewers can determine whether or not that was a marketing strategy to make more money, or if it is censorship. Ironically, American film studios release NC-17 movies abroad uncensored and artistically intact, adding controversy to the subject of the MPAA's movie ratings system in the United States.

Still, there are some exceptions: for example, the studio Fox Searchlight Pictures released the original NC-17-rated American edition of the European movie The Dreamers (2003) in the United States theatrically, and later released both the original NC-17-rated "Director's Cut" and the censored R-rated version on DVD. A Fox Searchlight spokesman said the NC-17 rating did not give them too much trouble in releasing this film (they had no problem booking it, and only a Mormon-owned newspaper in Salt Lake City refused to take the film's ad), and Fox Searchlight was satisfied with this film's United States box office result.[11]

The most recent major-studio film rated NC-17 is Focus Features' Lust, Caution (2007), about an assassination conspiracy in Shanghai during World War II, on account of its eroticism, not its violence; director Ang Lee did not alter his film for distribution in the U.S.A.[12] Even with the NC-17 rating, major theater circuits like Regal and AMC had no issue with booking this film, and most newspapers had no issue with accepting this film's ads (except for Salt Lake City);[1] it grossed $4.6 million in the United States theatrically,[2] and Focus was very satisfied with this film's theatrical release. [3] National Association of Theatre Owners (NATO) even gave a Freedom of Expression Award to Lust, Caution for its NC-17 rating.[13]

Even though NC-17 films did not become big box office hits in the United States, they tended to make much more money on the home video/DVD market.[14] For example, Showgirls became one of MGM's top 20 all-time bestsellers,[15] and Lust, Caution has generated more than $24 million from its DVD sales and rentals in the United States.[14][16]

However, there are still many motion picture companies that are reluctant to release movies with, or with the potential of receiving, an NC-17 rating. Many motion picture groups either release their movies unrated or rated R rather than release the films under the NC-17 rating labels marked on them by the MPAA.

In March 2007, according to Variety, MPAA chairman Dan Glickman has been trying to create a new rating called "Hard R" for films that contain too much violence, sexual content, language, and impudence; the suggested rating would also prohibit people under the age of 18 to watch the films, much like NC-17. The move is apparently motivated by parents, who have been pressuring Glickman and the MPAA to create a new rating to solve the problem because they think the R rating is too "wide-ranged". The other problem is that if Hard R horror films were rated NC-17, they would lose a large amount of the teen audience.

Film studios have also pressured the MPAA to retire the NC-17 rating, because it can make their film worthless (e.g. most Blockbuster stores refuse to carry DVDs rated NC-17 and many daily newspapers also refuse ads for NC-17 films).[17][18]

The MPAA also rates movie trailers for theatrical exhibition. This system uses 3 ratings: green band for previews that have been approved for all audiences (shown before any films), yellow band for previews approved for mature audiences (shown before PG-13, R and NC-17 films), and red band for trailers approved for restricted audiences (shown before R and NC-17 films only). The colors refer to the cards shown before trailers indicating whether they are intended for general, mature, or restricted audiences. As long as the trailer meets the MPAA guidelines for a green band rating, the rating for the film it is advertising is irrelevant. Theoretically a green band trailer for an R-rated movie can play before a family film, although most theaters will not do this in practice.
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